Corner the High-End Airbnb Market in South of France

 


The medieval hilltop village of Lauzerte in the South of France draws visitors for its charm, history, and surroundings. But accommodation options are limited.

Lauzerte is a beautiful medieval village occupying a hilltop in the French countryside just 60 miles north of Toulouse and its international airport. It’s popular with tourists and expats for its historic importance, its thriving arts scene, and hiking trails. 


This map shows the location of Lauzerte (the red pin) compared to the cities of Toulouse and Bordeaux, both of which have international airports. For scale, it’s about a 60-mile drive to Lauzerte from Toulouse.

The village comes alive in the summer months. Restaurants extend their terraces to cover the village square, there are food and arts festivals, and even a gourmet burger truck that makes its way up the winding streets to park at the top of the village.

This is the kind of place you could do well with the right property. A home you rent out during the peak months, and then have to use yourself in the quieter periods. The kind of place that visitors would want to spend time in, feeling like they get to be a part of village life for their stay.

Lauzerte has a lively expat population, and the current owners of the townhouse are foreigners who used it as a summer home to visit with their kids. Now that the children are grown up, they are selling it on.

A historic home that’s been bought by expats and renovated to a high standard, plus has an unusual feature that will draw vacationers. In this case it is definitely that terrace and pool. Outside space of any kind is rare in these hilltop villages, and the addition of the pool makes the house a big draw for families with children planning to spend their vacations in the South of France.

Given that fairly unimpressive places with none of these amenities and further from the village center are charging €60 and €71 per night in Lauzerte, you could set a much higher price for this townhouse.

 

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